The problem of anorexia keeps growing. A lot of people are against campaigns like this but they sure have effect. Sometimes shocking people is the only way to make them aware of stuff.
The fashion world already announced that they will ask for a health certificate first before employing a new model. So it's having effect already.
Oliviera Toscani made the news before with controversial ads for Benetton. He may be controversial but he has a talent for getting a message across. Even if it's shocking to a lot of people, I'm pro.