Wednesday, 26 September 2007


The famous photographer Oliviera Toscani is running a campaign on anorexia. He wants to make people aware of the problem by displaying pictures in the streets of the french model Isabelle Caro, who suffers from anorexia for 15 years now. Her current weight is 30 kilograms (+/-66 pounds) and that is 5 kilograms more than a year ago.
The problem of anorexia keeps growing. A lot of people are against campaigns like this but they sure have effect. Sometimes shocking people is the only way to make them aware of stuff.
The fashion world already announced that they will ask for a health certificate first before employing a new model. So it's having effect already.
Oliviera Toscani made the news before with controversial ads for Benetton. He may be controversial but he has a talent for getting a message across. Even if it's shocking to a lot of people, I'm pro.


Moi said...

I hate this anorexia "must style" that designers love so much! And I absolutely agree with you about this kind of advertisement!

Tammy said...

This is a serious disease that many people don't even consider a disease. I think showing these pictures will bring more interest to it and hopefully will stop some girls before they start.

Jay Cam said...

66 pounds!
omg i could lift her up like a feather..
anorexia is serious!

Nellioness said...

Very good post and relevant in this times Rudi.

You have raised a question many people should think deep about.

In chase of fashion, money and standards, some of us (especially, women) forget that health is the most important value of life that gives us stamina to be stronger and more attractive.

Rudi said...

Moi : happy you agree

Tammy : I hope so too and I think it will help.

Jay : yeah, she weighs the same as my 7 year old son, and he's quite skinny too :|

Nelli : I agree. I like some "flesh" on a woman a lot better lol